PHOTOGRAPHY BUSINESS PLAN

 

Praise and gratitude for the presence of god almighty, who has provided pleasure, so that we can complete this final project on time. We also thank Mr.Zalzulifa, M. pd. Who was given the task of making a company proposal. Every human being lives not only alone,.

we made this paper assignment to fulfil our english specifics and purpose about PPBL task. We compiled this paper maximally and received assitance from various parties so as to facilitate the production of this paper. Therefore we would like to express our gratitude to all those who have contributed to this paper.

Jakarta, 30 March 2023

D’Fat is a company in photography industry. Established on April 10, 2023 by D’Fat studio who are studying at Politeknik Negeri Media Kreatif Jakarta. Our background is to gain experience in the world of the photography industry and also make money by providing skills to customers.

The concept is to establish a company that specializes in three areas of the photography industry namely commercial, wedding, and event party. This company to take pictures of a product owned by a small entrepreneur to be marketed on social media, capture wedding moments and photograph an incident to be reported in the communication media. we hope that this company will continue to develop into a large company in Indonesia's creative industry,

The photography business certainly must have capital creativity and expertise but can produce more results. This business must be run creatively, especially with the development of an increasingly advanced era, meaning that competitors in the world of work are increasingly numerous and cannot be denied.

However, now photography entrepreneurs don't need to worry. Because now there are various technologies to make their work easier. So that the quality of the images and the artistic value issued will always be maintained. Of course, this is what is most sought after by consumers.

Yes, along with the transition from analog to digital technology, photography activities are slowly starting to be looked at as a profitable business field. Of course, this cannot be separated from the practicality and convenience offered by digital technology today.

In the past, we still needed celluloid film to take pictures. The resulting works would be very limited, and if something went wrong, the photo files could not be deleted. It is different with digital photography technology. Armed with a memory card, a photographer can shoot up to hundreds of images. If it is not to the photographer's liking, just delete and reshoot.

In fact, due to its rapid growth, many individual businesses provide photography services to consumers. This means that there will be more choices for consumers.

 

D’Fat is a photography company that will be located in south jakarta Java. We have successfully secured a standard office facility in bogort We are a photography company that is ready to compete in the highly competitive photography industry not only in the Indonesian market but also in the global market.

D’Fat will launch its business on April 10, 2023, coming with the services of operating photography studios and facilities, producing product content photographs, and offering services for wedding and documentary photography. In terms of photos.

D’Fat was established with the aim of making it easier for small entrepreneurs to market their products by documenting their products. And another goal is to capture wedding moments and photograph an incident that occurs to be reported on digital media. Our services are listed below;

Operating photography studios and facilities,

Producing product photographs,

And offer services for wedding and documentary photography.

Vision :

make a good result and cheapest from video and photo as specially event documentation like wedding party,birthday party and jurnalism or product photo

Mission :

Affordable to all classes, but still making the project like a professional

PRODUCT LOGO

D’Fat logo means this company will work professionally and give the best to customers.

triangle : we are company 3 specialy for genre photos

D’Fat : F for Fadhil, A for arkani and arianto, T for triwahyudi

STRENGHT : Our company provides photos with good quality, relatively low prices.

WEAKNESS : The main weakness of our current company is that our company or business has just been formed, so many people don't know about it

OPPORTUNITY : The main weakness of our current company is that our company or business has just been formed, so many people don't know about it

THREATS : The main threat to our business is the large number of people who start their wedding photography business with the sophisticated or expensive tools available today, which poses a threat to us.

MARKET

We focus more on wedding photography which means our target is young

couples/married couples. However, our target is also to reach out to small entrepreneurs who are just developing their business in the field of products or food such as UMKM, and event or party our target to expand the reach of the D’Fat.

It is a well-known fact that in setting up any business, the amount or cost will depend on your intended approach and scale. If you intend to go big by renting premises, then you will need a considerable amount of capital as you will have to ensure that your employees are well taken care of, and your facilities are conducive enough for workers to be creative and productive.

the materials and equipment to be used cost about the same everywhere, and the price difference will be very small and negligible. These are the costs to set up the photography company D’Fat ;

Budget for Journalisme photo $3000

Budget for stage documentation $2000

Budget for portrait photo $1500

Based on the report from the market research and feasibility study conducted, we need approximately two hundred thrity two million rupiah (Rp.232,000,000) to successfully set up a photography business standard office in JAKARTA

EXPANSION

It is an established fact that the future of businesses lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategies, and the structure of the business..

One of our main goals for starting the D’Fat was to build a business that would survive on its own cash flow and get an injection of funds from external sources once the business was up and running.

BUSINESS LETTER

D’Fat

Srengseng sawah Jakarta selatan 16630

April 10 ,2023

Dr Zalzulifa, M.Pd

Politeknik Negeri Media Kreatif Jakarta's Lecturer

JI. Srengseng Sawah Raya No. 17, RT.8/RW.3, Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12630

Dear Mr. Zalzulifa

Thank you very much for taking the time to meet me Muhammad Aliy as founder of the CEKGUKGUK PHOTO

would like to discuss about our services in commercial photography (Event and products), wedding photography, and documentary photography. As we will discuss this time, our services will provide and produce quality services that you can rely on and trust.

Therefore I really hope you can take the time to meet in person and discuss directly with our team, so that we can provide good and high- quality services to your company.

Respectfully,

Muh Fadhil Rezky Sahlan

Founder Of D’Fat

+62 82262316331

To : Mahardika

From : D’Fat

Date : 10 april 2023

Dear Mr. Mahardika thank you for trusting us in our service for your company's commercial product. I hope you will trust and use our service once again in the future, we will for our next collaboration thank you.

congratulation to all of you.